Raising Kefi’s kefi

November 20th, 2009

Kefi restaurant is not just Greek food. It’s good Greek food. Well truth be told, it’s damn good Greek food. In a Vancouver market were restaurants can get away with mediocrity, due to poor consumer expectations, Kefi raises it’s standards regardless, (and its own “kefi” in the process). If you’re not aware, kefi is a word in the Greek language for a feeling of high spirits and good times often associated with music and entertainment, but it can also be used to refer to mood. Well Kefi has a lot of kefi. It’s also modern, traditional, fun, authentic, and unique all at the same time. It’s not your typical Greek North American eating experience; you know what we mean.. with the standard pilaf rice and roast potatoes served with every dish. (Those same rice and roast potatoes that ironically aren’t served in Greece with meals.)

Kefi pays attention to detail. So they needed a site to communicate this, a site that carries their message in a clear manner, one that their staff could easily update their menu with, and one that their customers could easily access to find out about their great food.

Good food and a good atmosphere–or a good kefi as it were–is only part of the “recipe” for success (pardon the pun). People still need to find your business. In today’s world of new media and internet marketing, search engine optimization plays a key role. So Kefi’s site is setup and hand coded in way that delivers in this area as well. Just type the keyword “kefi” on any search engine from Canada and you’ll see what we mean.

Entry Filed under: Internet Marketing, Project Management, Projects, restaurants