Kefi restaurant is not just Greek food. It’s good Greek food. Well truth be told, it’s damn good Greek food. In a Vancouver market were restaurants can get away with mediocrity, due to poor consumer expectations, Kefi raises it’s standards regardless, (and its own “kefi” in the process). If you’re not aware, kefi is a word in the Greek language for a feeling of high spirits and good times often associated with music and entertainment, but it can also be used to refer to mood. Well Kefi has a lot of kefi. It’s also modern, traditional, fun, authentic, and unique all at the same time. It’s not your typical Greek North American eating experience; you know what we mean.. with the standard pilaf rice and roast potatoes served with every dish. (Those same rice and roast potatoes that ironically aren’t served in Greece with meals.)

Kefi pays attention to detail. So they needed a site to communicate this, a site that carries their message in a clear manner, one that their staff could easily update their menu with, and one that their customers could easily access to find out about their great food.

Good food and a good atmosphere–or a good kefi as it were–is only part of the “recipe” for success (pardon the pun). People still need to find your business. In today’s world of new media and internet marketing, search engine optimization plays a key role. So Kefi’s site is setup and hand coded in way that delivers in this area as well. Just type the keyword “kefi” on any search engine from Canada and you’ll see what we mean.

The Period of PURPLE Crying® is the phrase used to describe the point in a baby’s life when they cry more than any other time. This period of increased crying is often described as colic, but there have been many misunderstandings about what “colic” really is. It is a new way to help parents understand this time in their baby’s life, which is a normal part of every infant’s development.

The National Center for Shaken Baby syndrome, dontshake.org, has just lauched the website for this new and informative campaign at purplecrying.info.

The task in this project was to communicate this most important material to parents who desperately need some relief from the constant crying of their new born infants. The information needed to be presented in an accessible manner, so that parents would not need to overly search at the crucial time that they need the information.

“The Period of PURPLE Crying®” project was headed by IAM Webs with Project Management from George Papazian and Design Direction from Caio Prezia.

EF students of the Continuing New Media Studies program had the mandate of creating a yearbook of life at EF.

“Late for Class” is a clip from the final product, demonstrating their video editing skills. The authentic footage was shot by students themselves, and then edited using Adobe Premiere under the direction of George Papazian at IAM.

It’s not uncommon that clients who approach me needing a web site or application have no idea what’s involved in creating their particular project. This can often to lead to a bit of embarrassment on behalf of the client because he or she may not want to show a lack of technical knowledge (for fear of looking stupid).

It’s really important to get past that hang up because proper assessment of a project ensures that it’s lifespan will run smoothly. This saves the client money, and the programmer a lot of extra hours of unneeded coding.

When it comes to site development, almost anything is possible from the outset in terms of functionality and technology; however, the more you devote yourself to a particular path when developing the site, the more stringent the parametres become. This is intensified even more when budgets are taken into consideration.

Not to get to philosophical, but it’s kind of like life itself. When you are 20, single, and fresh out of high school, life’s paths are virtually unlimited. You could go to college, or travel, or start your own business. You could party, or get into a relationship, or stay single, or be in many relationships! Essentially, if you choose a particular path and don’t like it, it’s fairly easy to change gears again at 24.  But the older you get and the more you devote yourself to a particular path, then the harder it becomes to undo what you have done. It’s not impossible (though in fact some things actually are impossible by that point), but it is definitely a lot more difficult.

Site development always has a project life span. The more you devote to particular method of building the site, and the farther along you go in the project, the more difficult it becomes to make major structural changes late in the game without hours and hours of programming and designing, or just starting from scratch altogether. Later in the project, you may have less options regarding what the site can do technically or in its functionality. Asking your developer what is or is not possible at that stage never hurts either.

Essentially, this is where project assessment becomes vital. If you and your developer plan correctly and have a clear idea of what the site is to do in the beginning stages, you can really minimize this particular type of stress, which usually surfaces after the midway point of the project.