Developer: IAM Webs (OptoDesign affiliate)

AltaVision Plus and its patient care concept, was formed and founded in 2008. With over 40 years of ophthalmology (LASIK) experience among the founding members, their goal has been to provide a robust vision care program, usually only available in large metropolitan areas, to individuals and communities that are isolated, have demand that is not being met or where their particular services have not yet been established.

The Altavision Plus website represents what the web can do for such companies. For starters, their site features a hand coded, fully customized content management system that was delivered to them for the same value as a more generic Wordpress, Joomla, or Drupal driven content management system.

What really sets this site apart, however, is the video faq located on the top right hand corner of the home page. With all assets created in house at IAM Webs using our green screen and video-for-web know how, the video FAQ demonstrates that communication in our modern age is more clean, simple, and accessible to anyone than ever before.

Without bogging down their clients to read excessive information about their services in addition to yet more documentation and paperwork clients need to read, AltaVision Plus answers clients’ questions directly, while engaging the user in a modern, interactive media format.

altavisionplus.com

The Gifted Children’s Association of BC was established over 25 years ago to provide support and advocacy designed to help parents and others meet the intellectual, emotional & social needs of gifted children and their families throughout the province.

Their activities are intended to improve parent and public understanding of the special needs and capacities of the gifted children in our families and communities.

GCABC approached IAM Webs (Opto’s affiliate) with the goal of improving their online presence to allow more efficient member services and a cleaner and more controllable presentation of current and relevant information, and to bring more exposure to the issues surrounding their cause. IAM Webs responded with the delivery of a comprehensive content management system driving a clean and inviting layout.

The project was lead and designed by Caio Prezia, while back end programming was provided by Linh Nguyen.

gcabc.ca

Kefi restaurant is not just Greek food. It’s good Greek food. Well truth be told, it’s damn good Greek food. In a Vancouver market were restaurants can get away with mediocrity, due to poor consumer expectations, Kefi raises it’s standards regardless, (and its own “kefi” in the process). If you’re not aware, kefi is a word in the Greek language for a feeling of high spirits and good times often associated with music and entertainment, but it can also be used to refer to mood. Well Kefi has a lot of kefi. It’s also modern, traditional, fun, authentic, and unique all at the same time. It’s not your typical Greek North American eating experience; you know what we mean.. with the standard pilaf rice and roast potatoes served with every dish. (Those same rice and roast potatoes that ironically aren’t served in Greece with meals.)

Kefi pays attention to detail. So they needed a site to communicate this, a site that carries their message in a clear manner, one that their staff could easily update their menu with, and one that their customers could easily access to find out about their great food.

Good food and a good atmosphere–or a good kefi as it were–is only part of the “recipe” for success (pardon the pun). People still need to find your business. In today’s world of new media and internet marketing, search engine optimization plays a key role. So Kefi’s site is setup and hand coded in way that delivers in this area as well. Just type the keyword “kefi” on any search engine from Canada and you’ll see what we mean.

FAAM Construction’s building more than just homes. They’re building an online strategy, complete with online marketing and site development.

FAAM wanted their clients to identify with their brand online, so they put OptoDesign to the task of creating a digital presence for them on the net, at a reasonable cost for a small to medium sized business.

faamconstruction.com outlines the company’s bio and presents its portfolio in a simple, clean, and accessible format.

The FAAM site formula is an ideal solution as an entry level site for restaurants, professionals, realtors, and other such businesses or services.

The Period of PURPLE Crying® is the phrase used to describe the point in a baby’s life when they cry more than any other time. This period of increased crying is often described as colic, but there have been many misunderstandings about what “colic” really is. It is a new way to help parents understand this time in their baby’s life, which is a normal part of every infant’s development.

The National Center for Shaken Baby syndrome, dontshake.org, has just lauched the website for this new and informative campaign at purplecrying.info.

The task in this project was to communicate this most important material to parents who desperately need some relief from the constant crying of their new born infants. The information needed to be presented in an accessible manner, so that parents would not need to overly search at the crucial time that they need the information.

“The Period of PURPLE Crying®” project was headed by IAM Webs with Project Management from George Papazian and Design Direction from Caio Prezia.

Bridal Network Inc. is an online media and advertising company, focusing on the wedding industry. It’s primary market is Canada. The challenge here was the development of a quantifiable online marketing strategy for their “retail” properties, primarily their flagship bridal website, bride.ca

Bride.ca has a seemingly straightforward subject matter: wedding planning in Canada. However, typically, in practice this is an overgeneralisation; potential customers (brides-to-be) will almost never begin their web searches looking for something as general as “planning”. As a result an exhaustive amount of research was initially required, to identify current trends, needs and popular areas of immediate need to brides just beginning their wedding planning process, since (a) there is an overabundance of similar services on the Internet (b) brides-to-be are a rather short-lived customer, completing their purchasing cycle in 4-12 months.

Having identified likely entry-points to the target demographic, a comprehensive strategy was developed and is still monitored and managed on a monthly basis. The campaign includes both regional and categorical niches, precise content generation and leverages the competitive advantages of Bridal Network in their particular market (eg. a large wedding vendor network). Initital results have been extremely encouraging and have helped us identify further approaches and fine-tune our overal plan.

For example, try the following “wedding planning searches” on google.ca:

• DIY wedding invitations
• engagement photo ideas
• wedding shoes canada
• winter wedding gowns
• etc etc.

The term website is as broad a term as t.v.  So when a client needs a site, it’s important to determine what type of site s/he needs.

Diman Developments are contractors, a Vancouver based construction and development company. They didn’t need anything fancy, just a cool, creative site to showcase their great work.

The Diman site represents a fitting solution for small business at a very affordable price. The site features a fully customized interface, with a lightbox photo gallery displaying the company’s jobs.

Solutions for small business and big business alike.  This is what commercial web development is about. Determining the needs of your client is truely an art form that few development houses are able to master.

EF students of the Continuing New Media Studies program had the mandate of creating a yearbook of life at EF.

“Late for Class” is a clip from the final product, demonstrating their video editing skills. The authentic footage was shot by students themselves, and then edited using Adobe Premiere under the direction of George Papazian at IAM.

Melody Oshiro approached Opto with the momunental task of developing a site with an interface which would be clean and easy to use for people with learning disabilities. Melody’s organization is the Learning Disabilities Association Fraser South, and after 8 months of intensive development their new website can be seen at ldafs.org.

LDAFS provided Opto with valuable information to assist in the design of the interface. This information was the result of obtained studies for users with learning disabilities such as what typeface and size is best read by users with learning disabilities, which colours provide a warm and comfortable user experience, and specific functionality such as increasing or decreasing text size to ease reading.

With the content management system, The folks at LDAFS can now update the entire website by themselves.

Both OptoDesign and LDAFS wish the best of luck to those who will benefit the most from this project: children with learning disabilities and their parents.

What is a Learning Disability?

Attention Deficit Disorder (ADD/ADHD)

Success Stories