The Period of PURPLE Crying® is the phrase used to describe the point in a baby’s life when they cry more than any other time. This period of increased crying is often described as colic, but there have been many misunderstandings about what “colic” really is. It is a new way to help parents understand this time in their baby’s life, which is a normal part of every infant’s development.

The National Center for Shaken Baby syndrome, dontshake.org, has just lauched the website for this new and informative campaign at purplecrying.info.

The task in this project was to communicate this most important material to parents who desperately need some relief from the constant crying of their new born infants. The information needed to be presented in an accessible manner, so that parents would not need to overly search at the crucial time that they need the information.

“The Period of PURPLE Crying®” project was headed by IAM Webs with Project Management from George Papazian and Design Direction from Caio Prezia.

Melody Oshiro approached Opto with the momunental task of developing a site with an interface which would be clean and easy to use for people with learning disabilities. Melody’s organization is the Learning Disabilities Association Fraser South, and after 8 months of intensive development their new website can be seen at ldafs.org.

LDAFS provided Opto with valuable information to assist in the design of the interface. This information was the result of obtained studies for users with learning disabilities such as what typeface and size is best read by users with learning disabilities, which colours provide a warm and comfortable user experience, and specific functionality such as increasing or decreasing text size to ease reading.

With the content management system, The folks at LDAFS can now update the entire website by themselves.

Both OptoDesign and LDAFS wish the best of luck to those who will benefit the most from this project: children with learning disabilities and their parents.

What is a Learning Disability?

Attention Deficit Disorder (ADD/ADHD)

Success Stories